About us
Our story – Myoptic
We founded Myoptic in 2016 with a desire to change the rules of the eyewear world. Instead of paying dearly for outdated models, we chose to offer a modern, convenient, and accessible shopping experience – for everyone, everywhere in Israel.
Myoptic was born from the understanding that everyone deserves a pair of glasses that suits them – regardless of brand, price or style. Whether you are looking for timeless classics, rare collaborations or limited editions that can’t be found anywhere else – you will find it here. With a wealth of experience, uncompromising service and thousands of satisfied customers, we are here to make sure that your next purchase is on a whole new level.
Our products
At Myoptic, we don’t just sell glasses – we carefully select each pair for a combination of quality, innovation and personal style . Our collection includes timeless sunglasses alongside contemporary designs – all providing full UV protection, maximum comfort, and a precise finish that suits any occasion and any look.
Looking for something unique? We have exclusive brands and collaborations you won’t find anywhere else. Every product is authentic, verified, and trusted – so you can shop with confidence and look great.
Our mission
At Myoptic, our mission is clear: to make the eyewear experience simple, personal, and accessible to everyone . We believe that style doesn’t have to come with a hefty price tag – and that the way you see the world should reflect who you are.
Through personalized service, tailored selection, and a willingness to think differently – we’re building a community that feels seen, valued, and naturally fashionable. Join us in the revolution – one pair of glasses at a time.